Google Makes Big Changes to Results Pages: No More Right Rail

Google Makes Big Changes to Results Pages: No More Right Rail

Google’s ever-shifting landscape of available advertising slots got a major jolt in late February. For quite some time, they’ve been testing the impacts of removing ads from the right-hand rail, and it looks like they’ve made the change official...

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How to Proactively Protect Your Online Reputation

How to Proactively Protect Your Online Reputation

Despite your best efforts, your business’s reputation will eventually take a hit online, whether it’s a disgruntled customer posting a negative review or an unscrupulous competitor dragging your good name through the digital mud. And when this ha...

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Think You Know How Consumers Search for Your Business?

Think You Know How Consumers Search for Your Business?

You might be surprised. Marketing research experts, Market Authority, have been interviewing consumers for the past 5 years, zeroing in on how they search for and select businesses. They have conducted nearly 350,000live interviews with consu...

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FAQ – Display Advertising and Small Businesses

FAQ – Display Advertising and Small Businesses

What are Display Ads? There are different types of display ads. Display ads can be in image format, in text format, in rich media or video ads that are shown on Google’s display network. When to Use Display Ads?...

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The Benefits of Twitter Advertising for Your Business

The Benefits of Twitter Advertising for Your Business

Has your business considered using Twitter ads? Earlier in the month Twitter revamped their advertising interface by making it easier for marketers and business owners to set up and launch campaigns. If you are a newcomer to Twitter ads or an experie...

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